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LoginWhen I got back on the apps, I made up my mind to embrace midlife, menopause and online dating. So much for optimism. Thanks, Bumble. Yeah, right, who am I kidding? Am I hallucinating or is Bumble sending me profiles I rejected five hours ago? As if I changed my mind about scaling Half Dome with the ethical non-monogamist and his wife , or grabbing a green juice with the polyamorous Peter Pan from Never Never Land.
Targeted audience analysis can help marketers understand the ins and outs of a highly specific group - from online dating users' statistics to mobile gamers; from Heineken drinkers to Honda drivers - allowing you to position your brand or product in the right place to take advantage. Using its targeting capabilities, YouGov Self-serve - our fully self-serviced research platform - allows marketers to quickly, easily and cheaply survey an audience and ask them whatever they want. In just a few clicks, you can target an audience of your choice including customers of one or more of 1, brands in UK or 2, brands in US , and then create your custom poll using our easy survey builder. Within 24 hours, you could have the answers that make the difference between failure and success for your upcoming product launch, brand campaign or crisis management strategy. In this piece, we used our survey tools to poll users of dating apps in Great Britain. But are the apps actually a bleak hellscape, or a worthy way to find love in a digital world?
Superficial, just for sex, full of morons: these are just some of the critiques levelled at dating apps. But my philosophy — and I literally wrote the book on Tinder — is that if you are meeting people then there is the potential to meet someone special. I met my boyfriend on a dating app and I am not alone: there are thousands of us, loved-up thanks to a single swipe. I first saw my now boyfriend on Tinder : rugby kit, gorgeous dreadlocks. Friends are hopeless sometimes.
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