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LoginThe authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment. Dating can come with new and sometimes frustrating challenges. In the past, relationships were often arranged by families and guided by societal norms , limiting individual choice but sparing us the agony of endless decisions. Nowadays, those who are single have endless potential partners at their fingertips. A Pew Research Center study showed that couples who met online are more diverse , be it in terms of income, education, political orientation and ethnicity. According to psychoanalyst Erich Fromm , freedom can sometimes come at the price of feelings of powerlessness and even isolation. We are marketing researchers exploring online dating to determine if the market ideology of freedom and endless choice extends to every aspect of human life.
But even the coolest online dater has an off month, gets into a rut or sometimes struggles to find their dating mojo. Ahhh one of the most common dating pitfalls we reckon…. Fill your boots!
This particular report focuses on the patterns, experiences and attitudes related to online dating in America. These findings are based on a survey conducted Oct. The margin of sampling error for the full sample is plus or minus 2.
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