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LoginPublished: January 03, It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences. The bonus is that someone who interacts with your marketing may not be your target customer, but they could very well share your information with someone who is. It's all about brand awareness. When it comes to humor, it's important to be authentic.
Dating app Hinge has released a hilarious new ad as part of its ongoing 'Designed to be Deleted' campaign. The latest instalment imagines what happens when poor Hingie the app's fuzzy little mascot is wiped from your phone's home screen. From the looks of it, the Hingie afterlife looks pretty idyllic — if only it weren't so crowded. The best ads are often creative and memorable with a sprinkling of humour, and Hinge certainly nails that brief. With a stunning ethereal set and lashings of laughs, the ad is a majestic masterpiece that thrives on celebrating real love stories. Their life cycle ends in Hingie heaven where they meet The Oracle who reviews their dating success stories.
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