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LoginDating app Bumble is in hot water over an ad campaign that appeared to make fun of celibacy as an alternative to dating. The campaign featured billboards that bore the message: "You know full well a vow of celibacy is not the answer. People on TikTok took issue with the messaging, labeling it "tone-deaf" and offensive — particularly to those who had chosen a celibate lifestyle as a result of trauma. Some said the ads were misogynistic and were chastising women for not casually sleeping with men. On Monday, Bumble apologized and said it was removing ads, labeling them "a mistake. A post shared by Bumble bumble.
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Published: January 03, It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. Incorporating humor can work for almost any business or any product. Businesses with highly specialized or expensive products can take advantage by appealing to all audiences.
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6/28/2024
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