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LoginHow do dating apps make money? The Business of Business looks into the tricky, booming business of monetizing swipes. Meanwhile, Match. Tinder consistently ranks in the top 10 biggest-grossing apps each month, while Bumble broke into the top 10 several times last year. But there are still questions about how these apps actually turn swipes into cold hard cash.
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In the year , the online dating industry boasted a user base of more than million individuals. Predictions suggest that by the year , this figure will escalate to approximately million users turning to digital platforms in their quest for romantic connections. Considering the impressive figures, it's clear that turning dating apps into profitable ventures presents a significant opportunity. However, unlocking this potential requires careful consideration and strategic planning to identify the most effective methods and approaches for revenue generation.
This as-told-to essay is based on a conversation with Nicole Miranda, a year-old affiliate marketer from Alburtis, Pennsylvania. The following has been edited for length and clarity. I have bipolar disorder, so I've always struggled at regular jobs.
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6/27/2024
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