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The modern world is fueled by matchmaking. Going out on the town? Uber pairs you with a driver you can choose based on ratings, proximity, and even car model. Craving a vacation? Simply filter getaways based on locale and price through Airbnb. These matches are purely transactional, based on objective criteria such as price or venue. But what happens when emotion fuels the process?
Online dating in the United States has evolved over the past several decades into a booming industry , transforming the way some people meet matches. Here are 12 key takeaways. This analysis is based on a survey conducted among 6, U. This way nearly all U. The survey is weighted to be representative of the U.
Valentines come and go, but what you put online could be forever. After all, the algorithms that power these platforms are proprietary, and companies have no interest in dishing out intimate details about how they work, neither to us nor their competitors. As to whether these algorithms are actually better than the real world for finding love? And we need your help. Fill out this form to contribute to our reporting.
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